Integrated Marketing Communications Degrees

Online Format

Flexible Format

Affordable Tuition

Expert Instruction

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Programs Designed for Your Budget and Schedule

Reach your career goals in marketing, advertising, communications, graphic design and more with an online degree from the University of West Alabama Online. With integrated marketing communications program options at the undergraduate and graduate levels, you can seek your degree in a flexible online environment designed to help you achieve your goals, on your schedule and at an affordable cost.

The University of West Alabama Online offers a culturally and intellectually diverse environment designed with the flexibility to fit your lifestyle. From application to graduation, you can benefit from our affordable tuition, personal support and generous credit transfer policy.

  • The University of West Alabama is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • The U.S. Bureau of Labor Statistics projects 6% job growth for media and communication occupations from 2021 to 20311.
  • These programs feature textbook-free curricula that help you save on textbook costs.
  • UWA Online is proud to offer tuition that is among the most affordable in the state.

Online Program Options

Discover the online program that offers a path to your goals.

Online | 3-4 Years | 6-8 Week Courses

Gain hands-on multimedia experience in several areas as you study web design, social media, news writing, photography, graphic and interior design, video, and event planning. This program also helps you build knowledge of marketing theory and media law. UWA offers optional Graphic Design, Multidimensional Interior Design or Sports Communication tracks, allowing you to tailor the advanced courses to your goals.

Online | 1 Year | 6-8 Week Courses

Develop valuable skills for careers at the intersection of business, marketing and communications. This program is the only graduate-level degree of its kind in the region and features a curriculum grounded in hands-on experience you can directly apply in the workplace. Graduates of this program are prepared for management-level work with clients in advertising and communications settings. Graduates will be well-versed in market research, target audience analysis, and effective multimedia work.

About Us

UWA is located in the heart of Livingston on the western border of the state. As one of the oldest and most prestigious colleges in Alabama, we’ve been helping students pursue their dreams and goals since 1835. Join more than 3,500 online learners and take advantage of our tradition of excellence with our flexible online programs.

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Where Flexibility Meets Quality

UWA designs online classes to provide the flexibility needed to balance your school and work commitments. The courses offer the same rigor found on campus, so you can engage in quality education to prepare for career success. As you take classes online, your success coach will offer guidance and assist with your questions.

Career-Focused Education

Develop skills in mass media, video production, marketing and more as you learn from expert faculty and instructors. Because these programs feature Adobe Creative Cloud access, you can use the latest industry tools and resources to build a portfolio of work samples for employers.

Pursue Your Dream Job

An online integrated marketing communications degree from the University of West Alabama Online prepares you for new career opportunities. You will study in a convenient and flexible online learning environment to gain the skills needed to succeed in the marketing and communications fields. You will also graduate with a comprehensive portfolio including a website, work samples and agency work experience.

Career Paths for UWA Graduates

  1. Public relations specialist: $62,800 per year1
  2. Advertising, promotions or marketing manager: $133,380 per year2
  3. Market research analyst: $63,920 per year3
  4. Graphic designer: $50,710 per year4

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Sources

  1. U.S. Bureau of Labor Statistics. “Media and Communication Occupations.” Retrieved December 15, 2022, from https://www.bls.gov/.
  2. U.S. Bureau of Labor Statistics. “Advertising, Promotions, and Marketing Managers.” Retrieved December 15, 2022, from https://www.bls.gov/.
  3. U.S. Bureau of Labor Statistics. “Business and Financial Occupations.” Retrieved December 15, 2022, from https://www.bls.gov/.
  4. U.S. Bureau of Labor Statistics. “Graphic Designers.” Retrieved December 15, 2022, from https://www.bls.gov/.